TikTok is introducing a new feature that enables them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it presently contains in excess of 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale release. This shift comes amid a rise in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A considerable share of this material is classified as “AI slop”, a term for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, ranging from digital art to informative clips, and we want to give people the option to adjust the amount of that, based on their own likes,” commented a platform representative.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its app labeled as artificially created. In total, over 100 m videos are added to the platform daily, making clips made by AI a limited portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI content they see by opening the topic control option in the app and choosing the AI content topic. Other topics that are already be controlled under the tool encompass current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules oblige creators to tag “realistic” artificially created content, and it prohibits harmful fake videos of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the service will from now on apply an artificially created tag to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a two million dollar AI literacy fund for specialists and groups to create informative material about using AI responsibly. This initiative will support educational bodies focused on training coding and technology.
Moderation Strategy
TikTok has justified its content review process, following controversy over intentions to cut jobs for numerous safety staff in Britain. It is set to reduce hundreds of positions in its user protection department in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but AI can shield workers by filtering out the most graphic content prior to it has to be seen by staff. The platform stated a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is proving valuable work at speed.”
